JM Bullion vs APMEX

JM Bullion vs APMEX is one of the most popular points of contention among numismatists and precious metals investors. Both of them are among the largest precious metals dealers in the US.

However, when it comes to choosing the best, things can get a bit tricky.

After all, both of them are extremely popular, have impressive product selections and significant industry experience.

To help you decide which one’s better, I went through their various pros and cons. The following guide on “JM Bullion vs APMEX” will give you a clear overview on these companies.

I have compared their products, pricing, experience and other nuances that a novice investor might not be aware of. This way, you can choose for yourself, which company suits your needs the best.

Let’s begin.

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What is JM Bullion?

JM Bullion is a precious metals dealer that has been operating in the industry since 2011. Its founder, Jonathan Wanchalk, is among the most notable personalities in the gold industry.

JM Bullion logo

The company is an online retailer and it provides investors with physical gold, silver, platinum and copper products. Furthermore, the company specifically delivers physical metals to individual customers directly.

Their product catalog offers a large variety. There, you can find collectibles as well as IRA-eligible products which you can add to your gold IRA.

The company is a member of multiple associations. These include the Industry Council for Tangible Assets and the Professional Numismatists Guild.

Currently, the CEO of this bullion dealer is its co-founder Michael Wittmeyer. The company has over 100 employees.

Unique Highlights of JM Bullion:

Auto Buy

JM Bullion offers a unique “Auto Buy” feature to investors. It allows you to buy purchase your favorite precious metals products through an automated process.

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With JM Bullion Auto Buy, you can choose your products, select their purchase frequency and begin buying them regularly without worrying about the market fluctuations.

There’s a lot of variety available in their Auto Buy section. Certainly, it’s a great feature for investors booking to expand their collections.

Free Shipping Over $199

JM Bullion runs multiple promotions to incentivize its buyers. One of their most notable promotions is they charge no shipping fees on orders above $199.

For orders under $199, the bullion dealer charges $9.95 shipping fee.

Gold IRA Services

A great highlight of this bullion dealer is they also offer a precious metals IRA. Their preferred depository is A-M Global Logistics. With a precious metals IRA aka gold IRA, you can invest in gold, silver, platinum and palladium can save substantial taxes on their bullion purchases.

Interested? Check out the best gold IRA providers of 2023 here.

What is APMEX?

APMEX is a bullion dealer with more than 20 years of industry experience. They have sold precious metals to investors in more than 60 countries across the world.

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Furthermore, APMEX is among the largest online retailers of gold and silver products. They entered the industry in 2000 and have become a dominant player since.

Currently, the President of APMEX is Scott Thomas. Apart from being the President of one of the largest precious metals companies, Scott is also a community leader and is a notable figure in Oklahoma.

Just like JMB, APMEX has a vast product catalog with a lot of variety.

Unique Highlights of APMEX:

There are plenty of unique qualities present in APMEX. Below is an overview of the same:

The Bullion Club

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The Bullion Club is an exclusive feature from APMEX to their loyal customers. It has multiple tiers and each one offers special benefits to their customers.

Some of the prominent highlights of the APMEX bullion club include:

  • Early access to their limited offers and popular new releases
  • Exclusive flash sales
  • Special offers that are only available to Bullion Club members

Similarly, their four tiers are:

  1. VIP
  2. Elite
  3. Premier
  4. Select

Certainly, it’s a great way for the company to reward their loyal customers.

Bullion Card

The Bullion Card is another unique highlight of the American Precious Metals Exchange. With the Bullion Card, you can earn points for every expenditure and spend those points on precious metals.

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You can use their Bullion Card to buy groceries and pay bills. The company charges no annual fee for using the card.

Furthermore, you can join the Elite section of their Bullion Club by getting this card.

Gold IRA Services

Apart from offering exclusive perks to investors, APMEX also allows customers to open precious metals IRAs.

They have partnered with multiple custodians to offer IRA services. These include GoldStar Trust Company and the Entrust Group.

As I mentioned earlier, a precious metals IRA can be an excellent way to get tax benefits while buying gold and silver. However, if you want to open a gold IRA, I recommend checking out a more specialized company.

JM Bullion Vs APMEX Price:

JM Bullion Gold and Silver Price:

JM Bullion is quite transparent when it comes to pricing. They display the “As low as” cost of every in-stock product on their website.

Furthermore, their website displays the live spot price of all precious metals. This includes gold, silver and platinum.

In various JM Bullion reviews, I didn’t find many complaints regarding their prices. We’ll touch more on that in the later half of this article.

APMEX Gold and Silver Price:

Just like JMB, APMEX is quite transparent about its prices as well. You can find live spot prices of all precious metals on their website. Similarly, they give the “As low as” price estimations of all the available products on their site.

However, when I checked out APMEX reviews, I noticed many complaints about their pricing.

Certainly, that is a red flag and makes it difficult for me to recommend APMEX over JMB.

Transparency is Important

All gold IRA companies are NOT the same. We’ve done the hardwork for you and found the most transparent gold IRA company with the highest rating by customers.

JM Bullion vs APMEX Reddit:

Reddit is one of the biggest forum websites on the internet. It’s a go-to place for enthusiasts and customers to talk about their experiences with different organizations.

Surprisingly, I didn’t find many redditors talking about JM Bullion and APMEX.

Still, there were some discussions about which company is better between the two. For example, one Reddit user asked others which company is better in their opinion.

Most responses said APMEX has a better product selection while JMB has better prices.

Here are some snippets of the Reddit discussion:

JM Bullion vs APMEX Reddit screenshot

JM Bullion vs Apmex reddit discussion
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JM Bullion vs APMEX Reviews:

JM Bullion Reviews and Complaints:

JM Bullion has received mixed reviews from customers online. On BBB, they have an A+ rating and a 4.56 out of 5-stars rating based in 600+ reviews.

However, the company has received over 200 complaints on BBB along within the last 3 years. This can be a major red flag for many investors. After all, no investor wants any fuss when they buy and sell precious metals.

JM Bullion vs apmex BBB reviews

According to their BBB page, JMB has closed 40 complaints within the last 12 months.

Still, they have received positive ratings on plenty of other consumer platforms. On Trustpilot, they have a 4 out of 5-stars rating based on over a thousand customer reviews.

Most of the JM Bullion reviews praise the company for their impressive product selection and pricing. On the other hand, the complaints are usually about wrong product delivery, delayed shipping and poor customer support.

Learn more here: JM Bullion Reviews.

APMEX Reviews and Complaints:

Here, APMEX seems to lag behind JMB. While they also have an A+ rating on Better Business Bureau, their aggregate rating is 3.83 out of 5-stars based in 170+ customer reviews.

JM bullion vs Apmex bbb screenshot

However, the number of complaints they have received is a bit lower than JM Bullion. American Precious Metals Exchange has received 102 complaints on BBB within the last 3 years.

Furthermore, they have closed 31 of those complaints within the last 12 months.

Their profiles on other consumer platforms reflect a far worse image.

On Trustpilot, the company has a horrible rating of 2.2 out of 5-stars based on more than 7,000 reviews. Similarly, their Yelp profile consists of numerous complaints as well.

Certainly, APMEX has received far more complaints than JM Bullion. Although you may attribute some of the blame to them being an older company, still, it doesn’t change the fact that they have received too many complaints.

Most APMEX complaints focus on their poor “buying prices” and unfair practices.

JM Bullion vs APMEX Products:

JM Bullion Products:

JM Bullion has a vast array of gold, silver, platinum and palladium products to offer. Some of the notable gold products you can find in their selection include:

  • Gold bars
  • American Gold Buffalos
  • American Gold Eagles
  • Canadian Gold Maple Leafs

And many more.

Similarly, they offer various silver coins, bars and rounds to investors. You’ll find the conventional American Silver Eagles and Canadian Silver Maple Leafs as well as junk silver coins in their catalog.

Apart from gold and silver, JM Bullion also offers its customers platinum and palladium coins and bars.

Additionally, one unique highlight of their product catalog is you can also find copper bars, pennies, rounds and bullets at JMB. Certainly, it makes their catalog one of the most diverse and interesting ones out there.

APMEX Products:

At APMEX, you can find gold, silver and platinum products. Their catalog includes popular gold and silver coins and bars such as American Gold Eagles and Canadian Silver Maple Leafs.

Moreover, you’ll find rare coins and currency in their catalog such as “John Wick” coins and bars.

Overall, the company boasts of having over 30,000 products.

According to various APMEX reviews, many of their products stay in-stock. So, you don’t need to worry much about the availability of precious metals when you’re buying from this company.

Certainly, that’s a huge selection and it’s one of the biggest reasons why APMEX is an industry giant.

JM Bullion vs APMEX: Which is Better?

In a head-to-head comparison, both of these companies have unique advantages over each other.

According to their reviews, JM Bullion is better for investors who want lower prices. On the other hand, if you are a numismatist or an avid collector, APMEX is a more suitable choice.

That’s because APMEX has a wider product catalog than JM Bullion.

However, I don’t recommend any of these companies for opening precious metals IRAs. None of these companies specialize in gold IRAs and although APMEX has multiple custodial partners, they don’t have many reviews to back up their claims.

If you’re looking to invest in gold for retirement, you should check out our top gold IRA providers.

There, you can find what the industry’s best has to offer.

On the other hand, you can check out the map below to find the highest-rated gold investment company of your state: