American Hartford Gold Reviews: Scam Or Legit? (Fees, BBB, Lawsuits, Complaints)

American Hartford Gold
American Hartford Gold
Reputable and Reliable
American Hartford Gold is a precious metals dealer based in Los Angeles. The company has received 1100+ positive reviews across different review platforms. They arrived in the industry in 2015 and have received endorsements from multiple celebrities. However, the company has received several complaints for charging high premiums on its products.
Fees & Charges
Honesty & Transparency
Customer Service
Product Selection
1100+ positive reviews
Experienced leadership
Special promotions offer waivers and free silver
Active customer support
Received complaints for high premium on products
Don’t share pricing information on website
No platinum or palladium products
Expert Score

What is American Hartford Gold?

American Hartford Gold is a precious metals dealer in Los Angeles, California. Their address is 11900 W Olympic Blvd # 750, Los Angeles, CA 90064

Similarly, their contact number is +1 866-379-0076. 

Since entering the market in 2015, American Hartford Gold has been able to grow substantially. The company has 500+ reviews which rate it 5/5 across multiple consumer platforms. 

American Hartford Gold has a substantial collection of IRA-approved products so there’s something available for everyone. 

Furthermore, the company lets you get your bullion products delivered straight to your door. The company has a straightforward 3-step signup process which doesn’t take much time. 

Also, American Hartford Gold has received endorsements from many celebrities including Rick Harrison (Pawn Stars), the Hodge Twins, Liz Wheeler, Rob Carson, Bill O’Reily and Megyn Kelly. 

This precious metals dealer specializes in providing consumers with individually customized solutions. Moreover, they have a large collection of resources available on their website to help new investors learn more about precious metals investments. 

For example, they have multiple charts available to help you keep track of gold and silver prices. 

Multiple American Hartford Gold reviews commend the company’s focus on transparency and client education. The following review will give you a more deeper look into this firm: 

People Behind American Hartford Gold:

American Hartford Gold is a family-owned business. Below are the members of their executive leadership:

Chief Executive Officer – Sanford Mann

Sanford Mann is the CEO and founder of American Hartford Gold. He is a graduate of Easter Connecticut State University and holds a Bachelor’s Degree in Economics. Also, Sanford Mann held leadership roles in several New York firms before launching this one.

Sanford founded this precious metals dealing firm in 2015. Since then, the company has been able to garner hundreds of positive reviews and become #1 gold company in Inc. 5000.

President – Scott Gerlis

Scott Gerlis is the President of American Hartford Gold. Before becoming the president of this bullion company, he was the founder and CEO of SAG Credit Consultants.

He is a co-founder of this gold IRA company and leads their team of precious metals experts. 

Apart from Mann and Gerlis, other notable people at this firm include:

  • Taylor Nelson
  • Paul Stone
  • Sheila Becker

American Hartford Gold Signup: How to Invest With Them

Starting your gold IRA with American Hartford Gold is quite simple. Although there is no online signup process which can be a bit bothersome for some investors. 

To start the process, you will first need to give them a call on their contact number – 800-462-0071. 

Afterwards, the professionals at American Hartford will contact you and assist you with filing the required paperwork. 

The company claims that your new precious metals IRA would have the funds from your existing IRA within 3 days. 

Also, the company highlights that you wouldn’t need to call your existing custodian for this matter. They will handle the entire process. 

Once the rollover is complete, you can choose which precious metals to add to your gold IRA account. American Hartford Gold offers both gold and silver products and most of them are IRA-eligible. 

After you have added the desired precious metals to your IRA, the company will store them at the depository vaults of their partners you choose. 

American Hartford Gold Products:

American Hartford Gold has a substantial collection of gold and silver IRA products. They have some of the most popular coins available in their selection. 

However, the website doesn’t share any information on American Hartford Gold prices. To learn about the prices of their products, you’ll need to call their representative, which can be a hassle. 

Here is a more detailed overview of their product selection: 

Gold Products:

There are a total of 14 IRA eligible gold products available in their product selection. These include: 

  • American Eagle
  • St. Helena Sovereign Gold
  • Canadian Buffalo 2018
  • Australian Wildlife Gold

And plenty of others. 

If you want some non-IRA gold products, American Hartford Gold has you covered there as well. Some of the non-IRA gold products available there include:

  • $20 St. Gauden MS61
  • $5 Liberty Half Eagle
  • Austrian Philharmonic
  • $10 Liberty Eagle

While the product selection isn’t vast, it’s impressive. It has a bit for everyone, whether you want a gold IRA or just some collectible gold coins. 

Silver Products: 

Just like their selection of gold products, American Hartford Gold has 14 IRA-eligible silver products in their catalog. 

These include both coins and bars, such as: 

  • Valcambi Combibar
  • Canadian Maple Leaf
  • St. Helena Sovereign Silver
  • American Wildlife Silver
  • Europa and the Bull

And several others. 

Furthermore, they have plenty of non-IRA options for those who want to add more silver to their personal collection. 

Some of these non-IRA products are: 

  • Austrian Philharmonic
  • 100 oz Bar 
  • Mercury Dimes 
  • John F. Kennedy 
  • Circulated Half Dollars

Certainly, the product catalog of American Hartford Gold is quite interesting. They have a lot of variety and can help you start a precious metals IRA. However, they don’t have alternative precious metals such as platinum or palladium. 

This can be a significant drawback for plenty of investors because platinum and palladium help you diversify your precious metalsIRA. 

American Hartford Gold Fees and Cost:

The American Hartford Gold fees for setting up and managing an IRA is quite reasonable. I looked into their fee structure and you can begin investing into precious metals with this firm for $100 per month. 

Furthermore, if you want to start a gold IRA with this company, you’d need to invest at least $2,500. 

What’s great is you can choose to invest monthly if your budget doesn’t allow a one-off investment of $2,500. 

There is no additional set up fee for a payment plan. In terms of storage and custodian fees, you would have to pay $180 annually. 

At American Hartford Gold, you would need to keep at least $10,000 investment for account maintenance. 

Minimum Investment Requirement$2,500
Annual Storage Fees$180
Rollover Fees$0
Buyback Fees$0

Additional Highlights of American Hartford Gold

There are plenty of qualities that make this bullion dealer stand out from its competition. In this section of my American Hartford Gold review, I have shed light on the same:

American Hartford Gold Free Silver (Specials and Promotions):

One notable highlight of this firm is the various promotions it runs. For example, you can avail the “American Hartford Gold Free Silver” offer and get up to $5,000 in free silver. Furthermore, the company is offering a waiver of IRA fees for up to 3 years in this offer as well.

This offer is running at the time of writing this American Hartford Gold review. It may change in the future. 

They release and update their offers regularly. These offers can certainly be a great way to get some decent profits and bonuses. 

However, because these offers change on a regular basis, you should be alert. 

IRA Custodian and Storage:

American Hartford Gold has partnered with Equity Trust Company to offer custodian services. Equity Trust is a highly reputed firm with decades of experience. 

According to IRS rules, you must have a custodian for your IRA account. The IRA custodian ensures that your account complies with all the relevant rules and regulations. 

Furthermore, you get to choose from three different storage firms as your IRA depository. These are: 

  • International Depository Services (IDS)
  • Brinks Inc
  • Delaware Depository

IDS has storage facilities in New Castle, Delaware and Dallas, Texas while the Delaware Depository has a vault in WIlmington, Delaware. With the Delaware Depository, you will get to pick between segregated and non-segregated storage.

Similarly, Brinks Inc also offers segregated and non-segregated storage in three facilities: 

  1. New York City
  2. Salt Lake City
  3. Los Angeles

Your IRA fee will vary according to the storage provider you choose. So, choose wisely. 

IRA Rollovers: 

The team at American Hartford Gold can help you rollover funds from your existing IRA account into a precious metals IRA. It’s a great facility and makes investing into valuable metals much easier and quick. 

American Hartford Gold Buyback Guarantee:

With this precious metals dealer, you get a buyback guarantee. This means you can sell your precious metals to American Hartford Gold back in just three steps. 

The company takes no additional fees for buybacks. They will organize the shipment of the precious metals and make the payment accordingly. 

It’s a useful option to have and I like how this firm doesn’t charge any additional fees for it. 

Multiple Celebrity Endorsements: 

American Hartford Gold has a boast-worthy list of endorsements from known celebrities. This includes the likes of Rick Harrison, Dana Loesch, Bill O’Reilly, Rob arson, Roman Bamakov, Lou Dobbs, and several others. 

Having such a long list of celebrity endorsers inspires confidence in the brand further. 

That’s because so many reputed professionals wouldn’t attach their name to an unreliable firm. 

Obviously, American Hartford Gold has established itself as a trustworthy and dependable brand. 

Free Gold and Silver Information Guide: 

The company values client education and one of their ways to educate consumers is through their free gold and silver information guide. 

American Hartford Gold Free Kit

In this guide, you learn about how you can rollover to a gold IRA, what precious metals you can invest in and what investment options are available to you. 

It’s a good starting point for those who are new to precious metals and investing. 

To get the guide, you simply have to visit the American Hartford Gold website and submit the required information. 

The free guide is one of the many ways this bullion dealer provides value to consumers. 

American Hartford Gold Reviews and Complaints:

There are hundreds of American Hartford Gold reviews available online. I liked how most of them are praising the company and the company has a 5/5 rating on multiple review platforms. 

For a company that has only been in business for 6-7 years, American Hartford has been able to cement itself as a solid brand. 

Here is a more detailed overview of the American Hartford Gold reviews I found across different platforms:

American Hartford Gold BBB: 

The American Hartford Gold BBB page has an A+ rating and 4.95 out of 5 stars based on 300+ reviews. 

Their high BBB rating shows the company is ethical and puts its clients’ interests above other priorities. 

Also, the company actively encourages clients to contact their customer support on the page to share their grievances. So, if you encounter any problems, you can contact them directly and have it resolved. 

American Hartford Gold ConsumerAffairs: 

At ConsumerAffairs, there are 90+ American Hartford Gold reviews. Based on these reviews, the company has a 4.9 out of 5-star rating. 

Hartford Gold ConsumerAffairs Rating

The most common points brought up by the reviewers are the courteous nature and professionalism of AHG representatives. Also, the company is quite active on the platform. 

Hartford Gold ConsumerAffairs

It responds to all reviews, which is a nice quality. Surely, the company’s customer support is quite active and follows-up regularly. 

American Hartford Gold Trustpilot: 

On Trustpilot, the IRA company has over 1,000 reviews and a stellar 5 out of 5-stars rating. This is a huge achievement for any bullion dealer let alone a relatively new firm. 


Out of the 1000+ reviews, more than 90% of reviews give it 5 stars while 8% give it 4 stars out of 5. 

The American Hartford Gold reviews on this page share how their representatives are extremely helpful and don’t hesitate to go the extra mile to answer questions. 

Hartford Gold Review

For example, Linda says that the service and professionalism of this firm was wonderful. Also, she adds that the company offers great customer service and recommends it to everyone. 

American Hartford Gold Complaints: 

Although the company has received plenty of positive feedback from its clients, it has also received its share of complaints. 

When I was looking up American Hartford Gold complaints, I found plenty of complaints against the firm. 

Their BBB page shows they have received 22 complaints and have closed only 11 of them. 

Hartford Gold Complaint

Complaints are usually related to delivery issues. For example, one consumer had performed an IRA rollover and followed all of their guidelines. However, they didn’t get the bonuses they were promised. 

Hartford Gold Complaint

Some of the American Hartford Gold complaints are concerned with the high premium they charge on their precious metals. 

However, the customer support staff of AHG is quite proactive. They respond to these complaints immediately and have succeeded in resolving most of them. 

Is American Hartford Gold Legit?


  • 1100+ positive reviews
  • Experienced leadership
  • Special promotions offer waivers and free silver
  • Active customer support


  • Received complaints for high premiums on products
  • Don’t share pricing information on website
  • No platinum or palladium products

Yes, American Hartford Gold is a legit gold dealing company. They are relatively new but have been able to garner 1100+ positive reviews across different review platforms. 

Furthermore, the company has received endorsements from numerous celebrities including Rick Harrison, Bill O’Reilly and Liz Wheeler. 

Their product selection contains both IRA-approved precious metals as well as non-IRA products for casual investors. The company has an A+ rating on BBB and was the #1 gold company in Inc. 5000 2021. 

Is American Hartford Gold a legitimate company? Yes. But it does have its flaws including 11 unresolved complaints on its BBB page.

They have put in a lot of effort into client education and have received a lot of praise for it from customers. The company knows how to keep its clients happy and the accolades reflect the same. 

However, it has its issues too. 

I couldn’t help but notice the 11 unresolved complaints present on their BBB page. Similarly, the company doesn’t share its pricing details on its website which is a significant drawback. It makes price comparison rather difficult. 

Also, their product selection only had gold and silver products, which limits the variety of their offered IRAs. 

American Hartford Gold is a reputed precious metals dealer and is growing at a rapid pace. The company puts in a lot of effort into customer service, which in turn, has helped them garner over a thousand positive reviews online. 

Having a gold IRA can help you get a lot of tax advantages. Furthermore, the experienced at AHG can help you make a personalized IRA with little effort. 

They offer multiple charts and a free information guide for customer education. 

However, you should always consult a financial advisor before making any decisions regarding your IRA. It helps you make a well-informed decision and ensure that your IRA aligns with your financial goals. 

Moreover, AHG has a few red flags I simply couldn’t ignore. You can check out more gold IRA reviews and learn about additional bullion dealers. 

What do you think about American Hartford Gold? Have you dealt with them before? Let me know below. 

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