American Alternative Assets Review

What are American Alternative Assets?American Alternative Assets Locations, Timings, Email, Phone, Services

American Alternative Assets is a financial services company that specializes in helping individuals diversify their retirement portfolios through alternative investments—primarily physical precious metals like gold and silver. 

Find the Best Rated Gold IRA Company in your State

The firm focuses on setting up self-directed IRAs (Individual Retirement Accounts) backed by tangible assets, allowing clients to protect their wealth against inflation, market volatility, and economic uncertainty. Unlike traditional brokerage firms that offer stocks and bonds, American Alternative Assets emphasizes the stability and long-term value of gold and silver, particularly in times of financial instability. 

The company offers services such as IRA rollovers, direct purchases of bullion, and education about the benefits of alternative investing. Based in the United States, it caters to retirees and investors who want more control over their retirement savings. 

With a customer-first approach and a focus on transparency, American Alternative Assets positions itself as a reliable resource for securing financial futures through hard assets rather than paper-based investments.

People Behind American Alternative Assets: CEO, Owner, Co-Founders & MoreWho owns American Alternative Assets? What is the management team behind OneGold?

Shanon Davis – Founder & CEO

Shanon Davis is the Founder and Chief Executive Officer of American Alternative Assets, a firm established in 2022 and headquartered in Woodland Hills, California. He leads the company’s mission to empower retirement savers through physical precious metals investments via self‑directed IRAs. Under his leadership, the firm emphasizes integrity, personalized service, and transparency in IRA rollovers and precious metals transactions.

Shaun Bull – Co‑Founder & COO

Shaun Bull serves as Co‑Founder and Chief Operating Officer, overseeing day‑to‑day operations. Shaun manages coordination with custodians, storage depositories, logistics, and clients onboarding, ensuring a seamless and concierge-level experience for each investor.

Client Relations & Specialist Team

The team includes IRA specialists and client advisors—often identified by first names like Michael and Randy—who offer one-on-one consultations and hands-on support. Their customer-first approach has led to high praise for clarity, responsiveness, and secure insurance-backed deliveries.

American Alternative Assets is led by a tight-knit leadership team committed to preserving wealth through precious metals IRAs. Founder Shanon Davis drives the strategic mission, while COO Shaun Bull ensures operational excellence. Supported by a team of experts in client relations and IRA execution, the firm delivers dedicated service rooted in trust and professionalism.

American Alternative Assets Products: Bullion Coins, Bars, And Rare CoinsAll products offered by American Alternative Assets

American Alternative Assets specializes in precious metals investments tailored for self-directed IRAs and personal holdings. Their product offering is carefully curated to ensure quality, compliance, and long-term value.

Bullion Coins

They offer a selection of U.S. Mint–certified bullion coins such as American Gold Eagles and Silver Eagles. These coins are IRA-approved, highly liquid, and widely recognized for their purity and resaleability. For volume purchasers, the team also facilitates bulk orders with secure, insured shipping.

Bars and Rounds

For investors looking to optimize value, American Alternative Assets supplies gold and silver bars ranging from 1 oz to 10 oz in weight. These bars typically carry lower premiums than coins and are sourced from reputable refiners to ensure consistency and easy resale.

Rare and Collectible Coins

In addition to standard bullion, they also provide access to limited-edition, collectible coins with numismatic appeal. These may include proof coins, historic U.S. issues, and graded pieces. While not as extensive as traditional coin dealers, their rare-coin inventory targets collectors seeking both intrinsic and collectible worth.

How to Invest in an American Alternative Assets IRA?Step-by-step guide for investing in an American Alternative Assets IRA

Investing in a self-directed IRA through American Alternative Assets allows individuals to diversify their retirement savings with physical gold and silver, offering a hedge against inflation and economic uncertainty. Here’s how the process works:

Step 1: Schedule a Free Consultation

Begin by contacting American Alternative Assets through their website or by phone to schedule a free, no-obligation consultation. During this call, an IRA specialist will walk you through the benefits of a precious metals IRA and determine your investment goals.

Step 2: Open a Self-Directed IRA

The company will help you set up a self-directed IRA with a trusted third-party custodian. This type of account gives you full control over your retirement assets while complying with IRS regulations for alternative investments.

Step 3: Fund Your IRA

You can fund your new IRA via a tax-free rollover or transfer from an existing 401(k), traditional IRA, or other qualified retirement account. American Alternative Assets’ team assists in handling all the paperwork to ensure a smooth, penalty-free transfer.

Step 4: Choose Your Metals

Once your account is funded, you’ll work with a specialist to select IRA-approved gold and silver products—typically American Gold Eagles, Silver Eagles, and other IRS-compliant bullion bars and coins. All metals meet strict purity standards and are sourced from trusted mints.

Step 5: Secure Storage

Your purchased metals will be shipped to an IRS-approved depository for safe, insured storage. American Alternative Assets partners with leading storage providers to ensure your metals are held securely and segregated under your name.

Step 6: Monitor and Manage Your IRA

After the investment is complete, you’ll receive regular updates and account statements. The company remains available for ongoing support, additional purchases, or distribution planning when retirement begins.

Investing in an American Alternative Assets IRA is a strategic way to add stability to your retirement portfolio. Their hands-on service, simplified process, and focus on physical assets make them a strong choice for investors looking to protect their wealth with tangible, inflation-resistant metals.

American Alternative Assets Fees and Charges: Do they overcharge?What are their fees? Do they have hidden fees?

American Alternative Assets delivers a transparent and modest fee structure that minimizes surprises and clearly outlines costs.

No Hidden Fees or Account Charges

There are no annual maintenance or setup fees charged by American Alternative Assets. Their advisory and concierge assistance are offered at no upfront cost, making the experience direct and client-oriented.

Also read: Noble Gold Reviews

Custody and Storage Managed Third-Party

Storage fees vary depending on the IRS-approved depository you choose but are handled by the third-party custodian, not American Alternative Assets. Most clients pay competitive industry rates based on volume and type of metals stored.

Competitive Premiums on Precious Metals

Premiums over spot prices are kept competitive, similar to other reputable bullion dealers focusing on IRS-approved coins and bars. Clients commonly find that pricing is fair and aligned with market expectations.

Overall, American Alternative Assets does not overcharge. With no account administration fees, transparent counsel, and client-aligned bullion pricing, clients receive value and trustworthiness. Their fee approach reflects a service-first mindset that puts investor interests at the forefront.

American Alternative Assets Reviews and Complaints: BBB, Trustpilot, GoogleRead all the American Alternative Assets reviews & complaints

#1. Regarding my retirement account, I have been experiencing a great deal of anxiety regarding the stock market, and I have concluded that I need to take some preventative measures in order to safeguard my savings. 

The American Alternative Assets were the subject of my investigation, which I conducted after reading about them online. My decision to become a member of AAA is one that I must say I am really happy with. A member of the staff walked me through the procedure, which made it very simple for me to complete. They chatted freely and openly with one another. Congratulations and a heartfelt thank you go out to Michael D. and Travis.

They are continuing to provide me with updates regarding my account. There is no longer any concern that I have regarding my nest egg, which is like having a huge monkey off my back.

#2. It seemed like the best course of action for me to make the decision to diversify my assets by increasing my holdings in metals. In order to overcome my reluctance, I required information as well as someone who could be patient with me. I was able to locate the team. The metals market, neumismatics, bullion, the significance of the mint, as well as how to buy and when to buy, were included in the education that I received. Considering the level of service, care, and materials that I was provided with, I am completely content. I am grateful to both Michael and Randy.

#3. In the beginning, I will state that I went to this shop with very little knowledge of precious metals. However, the individuals who worked there were very kind and helpful, and they spent a lot of time to provide me with as much information as I could possibly take in. 

To RANDY ASHBURN for all of the additional time and trouble he spent with me, as well as to Micheal Danian for assisting in the creation of a lovely portfolio, I would like to express my gratitude. 

These individuals are not only professional and polite, but they also go to great lengths to guarantee that the consumer is completely content with their experience. Not only would I suggest them to my family and friends, but I also look forward to the possibility of working with them once more in the future.

#4. I wanted to invest in something other than cash in the bank, so I reached out to American Alternative Assets to ask for assistance in purchasing some precious metals. Due to the fact that the company resolved a misunderstanding that we had, I am quite pleased with the purchase that I made. I believe that they provide excellent customer service and are prepared to bargain with customers until they are satisfied with the service they receive.

Is American Alternative Assets Legit? Should You Invest With Them?Is American Alternative Assets a scam or legit? Are they worth it?

I find American Alternative Assets to be legit.

They assist investors with rolling over funds from traditional retirement accounts into IRS-approved precious metals like American Gold Eagles and Silver Eagles, offering both tax advantages and protection against market volatility. 

Their process is streamlined and supported by knowledgeable specialists who guide clients through setup, funding, and secure storage using third-party custodians and depositories. With no hidden fees, strong customer support, and a growing reputation for reliability, American Alternative Assets is well-positioned as a trustworthy option for those seeking to diversify their retirement portfolios. For investors looking to safeguard their wealth with tangible assets, this firm offers a professional and secure path toward long-term financial stability.