Goldline Reviews

Goldline Reviews
Goldline is a precious metals company based in Santa Monica, California. They have been in the industry since 1960.
Fees & Charges
Honesty & Transparency
Customer Service
Buyback program
Decent product selection
Lack of transparency
Mixed reviews
Expert Score

Delving into the world of precious metals investment, Goldline emerges as a prominent player, offering a range of gold, silver, platinum, and palladium products since its inception in 1960.

Based in Santa Monica, California, the company boasts a diverse portfolio, including bullion coins, bars, and rare collectibles, catering to both investors and collectors alike.

However, amidst its long-standing presence in the industry, Goldline has faced scrutiny over its sales tactics and transparency, prompting questions about its reliability.

In this comprehensive review, we dissect Goldline’s offerings, examine customer feedback, and scrutinize legal actions to discern whether Goldline lives up to its reputation as a trustworthy precious metals dealer.

What is Goldline?

Goldline is a precious metals company that specializes in the sale of gold, silver, platinum, and other precious metals to investors and collectors.

Goldline logo

The company was founded in 1960 and is headquartered in Santa Monica, California. Goldline offers a wide range of bullion coins and bars, as well as rare and collectable coins, for investors who are interested in precious metals as a way to diversify their investment portfolios and hedge against inflation and economic uncertainty.

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They also offer services such as storage, grading, and authentication of precious metals.

Goldline has been the subject of controversy in the past, with some customers and consumer advocates accusing the company of using high-pressure sales tactics and misleading advertising to sell its products.

  • Address: 11835 W Olympic Blvd Ste 500, Los Angeles, California, 90064, United States
  • Phone: (310) 260-0365
  • Website:

People Behind Goldline

After conducting a thorough search online, we were unable to find any information about Goldline’s management team. Despite checking the company’s website and other platforms, we could not identify the executives or founders of Goldline.

This lack of transparency can be concerning as it leaves potential investors uncertain about who they will be working with. Without knowledge of the management team, it may be difficult to establish trust and confidence in the company’s operations.

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How to Invest in Goldline IRA?

To open a self-directed IRA with Goldline, you can use funds from a qualified retirement plan like an old 401k, TSP account, Roth IRA, or any other eligible plan.

Goldline IRA

After selecting an independent custodian, you can fund your precious metals IRA and choose from a selection of IRA-eligible gold, silver, and platinum coins and bars to include in your account.

The process of opening a precious metals IRA with Goldline is quick and easy. Plus, if you qualify, you can receive up to 6% in promotional metals delivered directly to you with your IRA purchase.

While Goldline is a good company, it’s certainly not the best. Check out our top recommended gold IRA provider to see what the industry’s best has to offer.

It’s important to note that IRA-eligible gold, silver, and platinum coins and bars must meet minimum fineness requirements.

Gold products must have a minimum fineness of 99.5%, silver coins must have a minimum fineness of 99.9%, and platinum products must have a minimum fineness of 99.95%. However, there may be some exceptions to these guidelines.

All gold IRA companies are NOT the same. We’ve done the hardwork for you and found the most transparent gold IRA company with the highest rating by customers.

Goldline Products

Goldline offers a diverse selection of precious metals, including coins dating back to the 19th century, some of which are not available elsewhere. Their gold bars typically weigh one or 10 ounces or one kilogram.

Goldline products

Their IRA-eligible coins boast impressive designs and include a remarkable catalogue of gold numismatic coins from Austria, which can only be acquired through Goldline. In addition to gold, Goldline also offers a variety of other precious metals, such as platinum, silver, and palladium. 

The company also provides comprehensive information about its products in the Buy/Sell section of its website, where customers can explore the various options available for purchase.

The precious metals dealer also has exclusive rights to sell certain gold and silver bullion coins produced by the renowned Royal Canadian Mint and Perth Mint Australia.

Along with these exclusive coins, the company also offers a wide selection of gold coins and bars, silver coins, bars, and rounds, platinum coins and bullion, and palladium bars and coins for purchase.

Goldline Fees and Charges

Goldline fees & charges

Goldline offers a wide range of services, and as such, its pricing is generally higher than its competitors. However, they provide a Price Guarantee Program and a Client Concierge to help clients navigate any temporary changes and answer any questions they may have.

It also offers storage and delivery options, but keep in mind that there are charges for spreads, commissions, and fees. It’s important to carefully consider these costs before making a purchase. Since gold is a high-value commodity, it’s essential to approach your purchasing decisions with caution and attention to detail.

It’s worth noting that the company doesn’t provide any fee-related information on its website.

Goldline Reviews and Complaints

On TrustLink, Goldline has 2.3 stars out of 5-star ratings based on 49 customer reviews. Most of the reviews are positive, with customers praising the company’s customer service, expertise, and quick shipping.

Goldline  reviews & ratings on Trustlink

Business Consumer Alliance (BCA):

On BCA, Goldline has no customer ratings, complaints, or reviews. The company has an A rating on the BCA website.

Goldline ratings on BCA

Better Business Bureau (BBB):

On the Better Business Bureau website, Goldline has an A- rating and only 1 star out of 5-star ratings based on only 7 customer reviews. They are since 63 years in the industry. A total of 12 complaints have been closed in the last 3 years. This business is BBB accredited on Better Business Bureau website.

Goldline BBB reviews & ratings


On Yelp, Goldline has 2 stars out of 5-star ratings based on only 4 customer reviews. Reviews are a mixture of both positive and negative customer ratings.

Goldline ratings & reviews on Yelp


On Sitejabbar, the company has only a 1-star rating out of 5 stars based on only one customer review and complaint. The review provided by the customer is negative. With Customers criticizing the company’s customer service, lack of expertise, and slow shipping.

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On the Trustpilot website, Goldline has 4.9 stars out of 5-star ratings based on customer reviews. There are 7,937 customer reviews on the website, and most of them are positive, with customers highly appreciating the company’s exceptional customer service, professionalism, and expertise.

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Are There Any Goldline Complaints? Should You Be Concerned

Yes, there have been complaints about Goldline in the past. Some customers have reported issues with the sales tactics used by Goldline representatives, such as aggressive sales pitches and pressure to buy certain products.

However, it’s important to note that Goldline has also taken steps to address these complaints and improve its customer service. They have implemented a Price Guarantee Program to ensure that customers are getting fair prices, and they have a Client Concierge service to help address any questions or concerns.

Ultimately, as with any investment decision, it’s important to do your own research and carefully consider the pros and cons before making a purchase. While there have been complaints about Goldline in the past, they are a legitimate company with a long-standing reputation in the precious metals industry.

Some Complaints Against the Company Available Online

#1. Joseph says that Goldline is deceptive for not disclosing exorbitant fees and commissions.

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#2. Michael cancelled his order on October 29th but has yet to receive his refund. Despite attempting to contact management for a callback, no one has responded. Michael considers them to be thieves.

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#3. Rex expressed that the information about the federal bank is good but scary. However, after receiving the product, he plans to send it back because he believes that getting $7,000 for $5,000 is not a good deal.

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Positive Goldline Reviews:

#1. Nancy says that they have always relied on Sheryl K’s expertise to answer their questions and guide them in making informed decisions on which silver to purchase.

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#2. William had a great experience with his representative, Gino Steffe. Gino was knowledgeable and helpful and answered all of William’s questions in a way that was easy to understand.

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#3. Stan Cantrelle praised his representative, Sherrill, for her excellent service. He mentioned that he has made purchases with her several times and the transactions were handled smoothly and efficiently.

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#4. According to John Nine Forty-Four, Matt’s professionalism and ability to explain details stood out during his experience. Being an engineer, John had a lot of questions and Matt was able to answer all of them quickly and with great detail.

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#5. R. Edelman reports that their experience with a senior account representative was informative and all their questions were answered. They found the follow-up calls to be helpful in keeping them updated on completed transfers.

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#6. Donald G. praised Sherrill Kalupa for her excellent service at Goldline. He mentioned that she provided him with valuable insights. Donald highly recommends Goldline as the go-to place for precious metals.

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#7. Stan Harrison compliments Goldline for their exceptional professionalism and helpfulness. He has had nothing but great experiences with Goldline and encourages them to keep up the good work.

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#8. Rilla had a positive experience as a first-time buyer of precious metals with Gino. Gino provided clear answers to their questions without using any jargon, making the entire process seamless and easy.

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#9. CMW reports being satisfied with the products from this reputable company, having placed orders with them before.

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#10. Richard shares that Jan W., the account executive, made his experience great by providing all the necessary information regarding availability and alternatives.

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Goldline Lawsuits: UniCourt, Justia, Casetext

Goldline has been sued by a number of clients, which should raise a major red flag for potential investors. Take a look at a few of them here:


Goldline lawsuits on UniCourt
  • On 08/29/2018, Tyrone Moore filed a Labour – Wrongful Termination lawsuit against Goldline, Inc. This case was filed at the Los Angeles County Superior Courts, Stanley Mosk Courthouse in Los Angeles, California.
Stuppler filed a lawsuits against Goldline
  • On 12/04/1998, Stuppler filed an Other lawsuit against Goldline. This case was filed at the California Courts of Appeal, Second Appellate District – Division 7 in Statewide, California.
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  • Barba filed an Other lawsuit against Goldline, Inc. on January 24, 2019. This case was filed in the California Courts of Appeal, Second Appellate District – Division 2 in Sacramento, California. Stern, Michael, is the Judge presiding over this case.
Goldline lawsuits on UniCourt
  • Tucay, B S Jr filed a Small Claim lawsuit against Goldline, Inc. on 12/15/2000. This case was brought at the Los Angeles County Superior Court, Santa Monica Courthouse in Los Angeles, California.
Customers filed lawsuits against Goldline

Unfortunately, it appears that it is nearly impossible to write about every lawsuit that has been filed against Goldline; for more information, visit: Goldline Lawsuits

Is Goldline Legit?

Goldline is a well-established company in the precious metals industry that has been operating since 1960. The company is based in Los Angeles, California, and is known for its wide range of precious metals products, including gold, silver, platinum, and palladium.


  • Buyback program
  • Decent product selection


  • Lack of transparency
  • Mixed reviews

Goldline is a legit company that is registered with the U.S. Mint and the Professional Coin Grading Service (PCGS). The company has also received an A- rating from the Better Business Bureau (BBB) and is an accredited business with the BBB.

Furthermore, Goldline has been mentioned in various media outlets, including Forbes, The Wall Street Journal, and Fox News. The company has also been featured in several documentaries about the precious metals industry.

Goldline is a legitimate and well-respected company in the precious metals industry with a long history of providing high-quality products and services to its clients.

It would be much better for you to look for a reputable and specialized gold IRA company. For example, you can check out Augusta Precious Metals as they have an excellent reputation in the industry.

On the other hand, you can browse our top gold IRA companies and choose accordingly.

Have you dealt with Goldline before? Share your experience below!