Hard Assets Alliance Reviews

Hard Assets Alliance Reviews
Hard Assets Alliance
Hard Assets Alliance is a bullion dealer with a decent product selection. Learn more about the company in this Hard Assets Alliance review below.
Fees & Charges
Honesty & Transparency
Customer Service
Accept Bitcoin payments
Has a mobile app
Limited online presence
Lack of transparency
Expert Score

What is Hard Assets Alliance?

Hard Assets Alliance is indeed a precious metals brokerage firm that was founded in 2012. Headquartered in Manhattan, the company operates an online marketplace where customers can buy and sell various precious metal products. These products include silver, platinum, gold, and palladium items.

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One notable feature of Hard Assets Alliance is its Precious Metals IRA service. They assist customers in establishing Precious Metals Individual Retirement Accounts (IRAs).

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This allows individuals to hold precious metals within their retirement accounts, providing diversification and potentially acting as a hedge against inflation and market volatility. In terms of educating clients about precious metals investments, Hard Assets Alliance offers a free investment guide called “Why Portfolios Perform Better Than Gold.”

Hard Assets Alliance allows investors to purchase precious metals directly through their platform, offering a variety of products in different forms, including bars and coins. The platform also facilitates the storage of these metals in secure vaults located around the world. Investors can choose the vault location that best suits their needs.

People Behind Hard Assets Alliance:

No information is available on its website about its management team. The company does not publicly disclose detailed information about its founders, executives, or key team members on its website or other available sources.

Website of Hard Assets Alliance

In some cases, companies in the financial industry, including brokerage firms, may choose to maintain a level of privacy regarding the personal information of their team members, especially if they believe it is in the best interest of the company or its employees. Additionally, individuals associated with the company may have varying preferences regarding their public exposure. But transparency in the management team is one of the biggest pros for the company, what Hard Assets Alliance lack.

If you are specifically interested in learning more about the people behind Hard Assets Alliance contact the company directly. They may be able to provide you with the information you are seeking or direct you to any publicly available resources that provide details about their team. Contact information for Hard Assets Alliance can usually be found on their official website.

Beware of Gold IRA scams. Recently several scams have been charged by the authorities. Companies such as Regal Assets, Safeguard Metals and Red Rock Secured defrauded hundreds of retirees like you and me. I strongly suggest you learn how to identify gold IRA scams. You can request a free guide using the button below:

How to Invest in Hard Assets Alliance IRA?

Hard Assets Alliance gold IRA

Steps to invest in Hard Assets Alliance IRA are given below:

  1. Choose the IRA Type: Determine the type of IRA that suits your needs. The most common options are Traditional IRA and Roth IRA. Traditional IRAs offer potential tax advantages on contributions, while Roth IRAs provide tax benefits on qualified withdrawals.
  1. Open an Account: Visit their website to open an IRA account. They will guide you through the process and provide the necessary paperwork and instructions. You may need to provide personal information.
  1. Fund Your Account: Once your IRA account is set up, you need to fund it. You can contribute funds directly to your Hard Assets Alliance IRA. By making a cash deposit or transferring funds from an existing retirement account, such as a 401(k) or another IRA.
  1. Choose Precious Metals: Work with them to select the precious metals products you wish to include in your IRA. They will provide options and guidance based on your investment objectives. Ensure that the selected precious metals meet the eligibility criteria for IRA inclusion.
  1. Purchase Precious Metals: Once you have chosen the specific precious metals, place an order with them to purchase them for your IRA. Follow the provided instructions for making the purchase. Which includes payment options and any necessary documentation.

However, I don’t recommend opening an IRA with them. Why? Because there are plenty of better options available for you.

Opening a precious metals IRA is a major decision. That’s why I suggest checking out our top gold IRA providers list. There, you can find the best precious metals dealer of your state and choose accordingly.

Also, the list will help you understand what the industry’s best has to offer and what you might miss out on.

Hard Assets Alliance Products:

Hard Assets Alliance offers a diverse inventory of precious metals. Which includes gold, silver, palladium, and platinum coins and bars. Their catalog includes a range of popular bullion items that are eligible for inclusion in Individual Retirement Accounts (IRAs).

Hard Assets Alliance products

Within their inventory, you can find a selection of well-known IRA-eligible bullion coins. Some examples include the American Gold Buffalo, Gold Canadian Maple Leaf, Gold American Eagle, Silver Canadian Maple Leaf, Gold Austrian Philharmonic, Silver Austrian Philharmonic, and the Silver American Eagle. These coins are recognized for their purity and quality. It makes them suitable options for IRA investments.

Additionally, Hard Assets Alliance provides various options in terms of bar weights. For gold and silver, they offer different weight options to accommodate diverse investment preferences. For example, you can find bars in one-ounce increments. Platinum and palladium bars are available in one-ounce sizes as well.

By offering a wide range of precious metals products, including coins and bars in different weights, Hard Assets Alliance aims to cater to the preferences and investment goals of its clients. This allows investors to choose from a diverse selection of IRA-eligible bullion. Also, it helps them customize their portfolios based on their specific requirements.

Hard Assets Alliance Fees and Charges:

The Hard Assets Alliance website does not provide information about its fees and charges. This can be one of the biggest drawbacks of the company. This lack of transparency regarding fees can be a significant concern for potential customers. Particularly, it can be an issue for those who value clarity and want to make informed decisions.

When considering an investment or engaging with a financial service provider, understanding the costs involved is essential. Having clear information about fees helps investors assess the potential impact on their returns. Furthermore, it helps them evaluate the overall value proposition offered by the company.

Without readily available information on fees and charges, potential customers may face challenges in comparing the costs of using its services with other similar providers. Subsequently, it can make it difficult to assess whether the potential benefits and services offered by the company justify the associated costs.

In an industry where trust, transparency, and accountability are crucial, the absence of fee information on the website may raise concerns for some investors. Clients may question why fee details are not openly provided and whether there could be any hidden costs or unexpected charges associated with using the Hard Assets Alliance’s services.

Storage and Shipping Options:

The Hard Assets Alliance offers a comprehensive range of storage and shipping options to cater to the needs of its clients. Storage fees at Hard Assets Alliance are determined based on a tiered structure and the type of metal being stored. The annual growth rate for gold storage is 0.7%, while platinum and palladium storage fees are 0.6% and 0.7% per year, respectively. The average annual growth rate for silver production is 0.8%.

Secured storage and delivery claims of HAA

International shipping services are also available for clients who require their assets to be shipped overseas. Hard Assets Alliance handles all the necessary documentation and paperwork to facilitate smooth international transactions. They offer complete tracking and monitoring of shipments to ensure transparency and security throughout the shipping process.

For clients who opt to use Hard Assets Alliance’s storage alternatives, there is a minimum fee of $5 per month per account. However, if clients sign up for Hard Assets Alliance’s automatic investing account, MetalStream, this minimum fee is waived. With Hard Assets Alliance, clients maintain actual ownership of their precious metals. They also have online access to their accounts. At any time, clients have the option to request the shipment of their precious metals from Hard Assets Alliance’s vault storage or sell them for cash.

Hard Assets Alliance Reviews and Complaints:

Better Business Bureau (BBB):

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Hard Assets Alliance BBB rating and customer reviews

On the Better Business Bureau website, Hard Assets Alliance has an F rating and only one star out of 5-star ratings based on only 2 customer reviews. The reviews given by the customers are negative. They are since 10 years in the industry. A total of 3 complaints have been closed in the last 3 years. This business is also not BBB accredited on Better Business Bureau website.

The F rating on the Better Business Bureau (BBB) is the lowest rating given to a business by the BBB. It indicates that the business has received numerous complaints and has failed to resolve them satisfactorily or has demonstrated a pattern of unethical business practices.

The F rating serves as a strong warning to consumers and suggests that caution should be exercised when dealing with the company in question. It is advisable to thoroughly research and consider the reasons behind the F rating and any associated complaints before making a decision to engage with the business.


On the Trustpilot website, Hard Assets Alliance has 4.3 stars out of 5-star ratings based on customer reviews. There are 61 customer reviews on the website, and this company has been verified on this website. According to these such ratings they are here in an excellent state.

Hard Assets Alliance reviews on Trustpilot

Are There Any Hard Assets Alliance Complaints? Should You Be Concerned?

You should be concerned before investing with Hard Assets Alliance because there are very few reviews of the company on only two trusted platforms, i.e. BBB and Trustpilot. They have very poor ‘F’ ratings on BBB with only one star and only 2 customer reviews.

However, it is always prudent to research and consider any complaints or concerns raised by customers or industry watchdogs when evaluating a financial service provider. Online reviews, customer feedback, and reports from reputable sources can offer insights into the experiences of others who have dealt with the company.

If you are considering working with Hard Assets Alliance or any other financial firm, it is generally recommended to conduct due diligence. By thoroughly researching their reputation, checking for any complaints or negative feedback, and assessing their overall track record.

Additionally, it can be helpful to consult with financial advisors. Seek recommendations from trusted sources, and carefully review the terms and conditions. As well as any legal agreements, before engaging with the company. Remember that every investment carries some level of risk.

Some Negative Customer Reviews From Various Online Business Rating Websites:

#1. Martina expresses her dissatisfaction with the company stating that while their web design appears professional, the company’s performance falls short. Despite their claims of responding within two days, it has been almost two weeks without any resolution, while her money remains in their possession without being returned. Martina highlights the lack of available contact options and finds it concerning that she is encouraged to make additional purchases when logged into her account. She concludes by labeling Hard Assets Alliance as a scam.

Martina's complaint against HAA on BBB

#2. Charles shares his experience, stating that he requested his money from Hard Assets Alliance on January 20, 2023, and as of February 10, he is still waiting for it to be processed. Frustrated by the delay, he advises others to avoid investing with the company and suggests seeking alternative options. Charles mentions that he will wait for one more week before taking the step of contacting the Better Business Bureau and the District Attorney’s office to address the matter.

Charles' complaint about HAA's poor customer service and shady practices

#3. Regis expresses his disappointment with Hard Assets Alliance, citing their poor customer service. He claims that his emails and phone calls have gone unanswered, and the company is refusing to allow him to close his account. This situation has left him concerned about the possibility of never recovering his money.

Regis' complaint about the poor customer service of HAA

#4. Sasha recounts her experience with them, stating that they arranged delivery from the same vault but were charged three separate shipping fees of $40 each. However, the items were not received. When contacting FedEx, they discovered that the items had been returned to the shipper. Despite their attempts to communicate via emails and phone calls, their inquiries have been ignored. Sasha strongly advises others to stay away from Hard Assets Alliance and declares that they will never make a purchase from them again.

A Hard Assets Alliance complaint about their misleading claims

Some Positive Customer Reviews From Various Online Business Rating Websites:

#1. Larry Rose expresses gratitude towards Jenelle for her exceptional customer service. According to Larry, Jenelle displayed kindness and patience while addressing his concerns, going above and beyond even after their call had ended. She took the initiative to reach out to Equity Trust, requesting that someone contact Larry regarding his account. Larry acknowledges that without Jenelle’s assistance, he would have remained in a state of uncertainty and unawareness. He commends her for her dedicated support and the positive impact she had in resolving his issue.

Positive Hard Assets Alliance review on Trustpilot

#2. LaNeal Posey shares her positive experience with Hard Assets Alliance, highlighting the exceptional support she received from the company’s team. When she initially joined, the HAA staff made dedicated efforts to assist her in every possible way. They provided guidance, patiently walked her through the necessary processes to purchase her gold and silver coins, and demonstrated exemplary teamwork. LaNeal commends the team members for going above and beyond their regular responsibilities in delivering outstanding service.

LaNeal praises HAA's staff for being kind to new workers

#3. Tim Clark expresses his satisfaction with Lindsey’s service, describing it as friendly, prompt, and accompanied by great communication. Tim appreciates the positive experience and expresses gratitude towards Lindsey.

Positive review on HAA

#4. Mark Jozwaik expresses his satisfaction with the service provided by Ms. Lindsey from Hard Assets Alliance. He describes her as attentive, jovial, and incredibly helpful throughout the process of fixing his account. Mark enjoyed working with Lindsey and acknowledges her as a valuable asset to the organization. He highlights that interactions with dedicated individuals like Lindsey are one of the reasons he continues to maintain his accounts with Hard Assets Alliance. Mark concludes by expressing gratitude to Lindsey for her assistance and extends appreciation for a job well done.

Mark's positive review for HAA

Hard Assets Alliance App:

Hard Assets Alliance app on Google Play Store

Hard Assets Alliance has an official mobile application available on the Google Play Store. They have 1T+ downloads and 4.6 stars ratings out of 5 stars, with 31 customer reviews. The company primarily provides its services through its website and by phone.

Customers can place orders for gold, silver, platinum, and palladium products online or by calling their toll-free number. Hard Assets Alliance also offers educational resources and market insights on its website to help customers make informed investment decisions.

Is Hard Assets Alliance Legit? Should You Invest With Them?

While they are a legit company, I don’t think you should invest with them.


  • Accept Bitcoin payments
  • Has a mobile app


  • Limited online presence
  • Lack of transparency

Hard Assets Alliance is a reliable company with a great track record. They have been in the industry for quite some time and have established themselves as a customer-centric firm.

However, I don’t think they are the best.

To learn about the best, I recommend checking out my top gold IRA recommendations.

There, you will also learn about the highest-rated precious metals companies of different US states.

Have you dealt with this company? How was your experience? Let us know in the comments!