Hero Bullion Reviews

Hero Bullion Reviews
Hero Bullion
Hero Bullion is has plenty of pros for a precious metals dealer. However, they have received several complaints for their pricing due to which I can't recommend them to other investors.
Fees & Charges
Honesty & Transparency
Customer Service
Transparent about management
Limited online reviews
No BBB rating
No IRA-related services
Expert Score

What is Hero Bullion?Hero Bullion Locations, Timings, Email, Phone, Services

With a remarkable history spanning over six decades in the precious metals industry, Hero Bullion has established itself as a reliable destination for customers seeking to acquire rare coins and the finest quality precious metals from their private mint. This unique establishment empowers clients to personalize their orders, selecting various precious metals directly from the website to match their preferences.

In addition to facilitating the purchase of gold and a diverse range of precious metals such as silver, platinum, and palladium, Hero Bullion extends its offerings with supplementary services. These include options for merchandise storage and expedited shipping, enhancing the overall customer experience.

Founded by Jake Haugen along with a team of seasoned bullion industry experts, this boutique firm came into existence in 2019. Despite its relatively recent establishment, the company remains under the watchful gaze of both cautious observers and those who are yet to make up their minds.

Hero Bullion takes pride in its role as a dedicated provider of a secure and enlightening environment, specifically designed for individuals interested in investing in precious metals and collectibles, both as a financial pursuit and a passionate hobby.

Central to their mission, Hero Bullion emphasizes their commitment to assisting individuals at any stage of their journey towards achieving their goals. With a vision aimed at being the go-to resource for all matters related to gold, silver, platinum, and palladium, they aspire to offer comprehensive support.

Despite their small size, this team’s expertise spans various essential disciplines, ensuring that customers benefit from their well-rounded insights and knowledge.

  • Address: 621 E Princeton Dr #976, Princeton, TX 75407
  • Phone: (214) 210-9948
  • Email: info@herobullion.com
  • Website: https://www.herobullion.com/
  • Hours:
    • Monday-Friday: 9 A.M until 5 P.M

People Behind Hero Bullion: CEO, Owner, Co-Founders & MoreWho owns Hero Bullion? What is the management team behind Hero Bullion?

Jake Haugen (Founder) at Hero Bullion:

Jake Haugen, the visionary founder of Hero Bullion, stands at the forefront of this reputable enterprise. With a clear vision and a passion for the precious metals industry, he has played a pivotal role in shaping the trajectory of Hero Bullion.

Drawing upon his extensive knowledge and experience, Jake Haugen has guided the company through its evolution over the years. His leadership has been instrumental in establishing Hero Bullion as a distinguished name in the precious metals arena.

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As the founder, Jake Haugen’s insights and values have undoubtedly left an indelible mark on the company’s mission and principles. His commitment to providing customers with a safe, informative, and rewarding experience reflects his dedication to cultivating a customer-centric environment.

Beyond his role as the founder, Jake Haugen’s influence is woven into the fabric of Hero Bullion’s offerings and services. His enduring commitment to excellence has propelled the company forward, ensuring that it remains a trusted destination for individuals seeking to navigate the world of precious metals for investment and collection purposes.

John Merrick (Purchasing Manager) at Hero Bullion:

John Merrick, a pivotal figure as the Purchasing Manager at Hero Bullion, holds a significant role in the company’s operations. His responsibilities encompass a wide range of tasks that contribute to the seamless procurement and management of precious metals and related products.

With his extensive expertise and experience in the precious metals industry, John Merrick plays a crucial role in the sourcing, evaluation, and acquisition of the diverse range of products offered by Hero Bullion. His keen eye for quality and value ensures that the company’s inventory remains stocked with premium and sought-after items.

John Merrick, the Purchasing Manager, maintains Hero Bullion’s market edge through supplier relationships, influencing products and pricing.

Furthermore, John Merrick’s role extends beyond procurement. He contributes to the company’s overall strategy, aligning his efforts with the company’s goals and vision. His insights into market trends and customer preferences help shape the company’s offerings, ensuring they resonate with the target audience.

John Merrick’s expertise and dedication are key to Hero Bullion’s reputation as a trusted supplier of precious metals and related products. His contributions ensure the company can meet customer demand and provide a wide range of high-quality inventory.

Neal Denny (Chief Financial Officer) at Hero Bullion:

Neal Denny, the accomplished Chief Financial Officer at Hero Bullion, holds a pivotal role in the strategic financial management of the company. With his extensive financial expertise and leadership acumen, he plays a critical role in shaping the financial trajectory of Hero Bullion.

As CFO, Neal Denny oversees financial operations, including planning, budgeting, and forecasting. He aligns financial goals with strategic objectives and evaluates risks and opportunities to support Hero Bullion’s growth and stability.

Beyond financial management, Neal Denny contributes to the company’s financial reporting and compliance with regulatory standards. His meticulous attention to detail ensures that Hero Bullion’s financial statements accurately reflect the company’s performance and provide stakeholders with a clear understanding of its financial health.

In addition, as a key member of the leadership team, Neal Denny collaborates closely with other departments to ensure that financial considerations are integrated into the company’s operations, strategies, and initiatives. His insights into financial trends and industry dynamics contribute to the company’s adaptability and ability to make strategic adjustments as needed.

Neal Denny’s role as Chief Financial Officer underscores his commitment to maintaining the financial health and integrity of Hero Bullion. Through his strategic financial acumen and dedication to excellence, he contributes to the company’s overall success and its ability to provide customers with reliable and value-driven products and services.

Caleb M. Roberts (Business Analyst) at Hero Bullion:

Caleb M. Roberts, the accomplished Business Analyst at Hero Bullion, holds a vital role in enhancing the company’s operations through data-driven insights and strategic planning. With a blend of analytical prowess and industry knowledge, he plays a crucial part in optimizing various aspects of the company’s processes.

In his capacity as a Business Analyst, Caleb M. Roberts meticulously examines data and translates it into actionable insights. He collaborates with various departments within Hero Bullion to understand their needs, challenges, and objectives. Through careful analysis of market trends, customer behaviors, and internal metrics, Caleb facilitates informed decision-making that aligns with the company’s goals.

One of Caleb’s key contributions lies in his ability to identify inefficiencies and opportunities for improvement. By delving into data sets and utilizing analytical tools, he aids in streamlining processes, increasing operational efficiency, and enhancing overall performance. His insights are instrumental in driving evidence-based strategies that help Hero Bullion maintain its competitive edge.

Furthermore, Caleb’s role extends to identifying emerging market trends and potential areas of growth. Through his analysis, he provides valuable information that assists the company in making informed decisions about expanding its product offerings or targeting specific customer segments.

As a crucial link between data and strategy, Caleb M. Roberts leverages his analytical skills to contribute to Hero Bullion’s continuous evolution. His dedication to extracting meaningful insights from data ensures that the company remains adaptable, customer-focused, and aligned with industry shifts. Overall, his role as a Business Analyst underscores the company’s commitment to leveraging data for intelligent decision-making and sustained success.

Hero Bullion Products: Bullion Coins, Bars, And Rare CoinsAll products offered by Hero Bullion

Hero Bullion boasts an extensive and diverse inventory of precious metals, catering to both investors and collectors alike. The range of metals available includes gold, silver, platinum, and copper, among others.

Within the realm of gold, Hero Bullion presents an impressive array of options. For instance, they offer a wide selection of gold coins such as the iconic American Gold Eagles, the captivating American Gold Buffalo coins, and various Canadian Gold Coins, as well as US Gold Commemorative coins. In addition, the company stocks a variety of gold bars, encompassing choices like the 1 oz gold bar, gram-kilo gold bars, and Gold Combi bars.

Turning attention to silver, Hero Bullion’s collection is equally extensive. It encompasses sought-after silver coins like American Silver Eagles, Canadian Silver Maple Leafs, and British Silver Coins. The selection expands further to include a variety of silver rounds and bars, encompassing options like Fractional Silver Rounds, 1 oz Silver Rounds, 1 oz Silver Bars, and even larger 5 oz Silver Bars.

Notably, Hero Bullion’s offerings extend beyond gold and silver. They also feature a notable assortment of platinum and copper bars and coins, further diversifying their inventory.

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In sum, Hero Bullion stands out for maintaining a robust and comprehensive inventory that caters to a wide range of preferences. Whether you’re in search of IRA-approved precious metals for investment purposes or eye-catching collectible items, Hero Bullion endeavors to provide options that align with your specific needs and interests.

How to Invest in Hero Bullion IRA?Step-by-step guide for investing in Hero Bullion IRA

A potential drawback associated with Hero Bullion is the absence of IRA services offered by the company. Unlike some other precious metals dealers in the market, Hero Bullion does not provide Individual Retirement Account (IRA) services. This limitation could be a drawback for individuals seeking to invest in precious metals specifically within the framework of an IRA, as they would need to look for alternative providers that offer this service to ensure seamless integration of their investment strategy with their retirement planning.

In my opinion, it would be best to search for an alternative company since Hero Bullion does not provide IRA services to their customers.

Opening a precious metals IRA is a major decision. That’s why I suggest checking out our top gold IRA providers list. There, you can find the best precious metals dealer in your state and choose accordingly.

Also, the list will help you understand what the industry’s best has to offer and what you might miss out on.

On the other hand, you can get a free guide on gold IRAs below. It will help you understand the process:


Hero Bullion Fees and Charges: Do they overcharge?What are their fees? Do they have hidden fees?

The website offers real-time pricing, which means that determining the exact cost of your order in advance might be a challenge. However, this updated pricing system is designed to offer you the most favorable and competitive prices, instilling confidence as you proceed with your purchase.

Furthermore, if you opt to make bulk purchases, the website extends discounts to accommodate such buying preferences. Additionally, there are specific discounts available for payments made through wire transfers and checks, further incentivizing those payment methods. This way, the platform caters to various purchasing habits and payment choices, providing potential savings for customers who take advantage of these options.

Conversely, an alternative method to stay updated on pricing is by accessing the price chart located in the top right corner of the website. This chart undergoes regular updates, granting customers the ability to track and assess the value of their potential purchases before committing to any investments.

Additionally, this chart serves a dual purpose, enabling clients to engage in meaningful comparisons. It offers a historical perspective by presenting past data on a range of metals. This feature empowers customers to not only make informed decisions regarding their present investments but also gain insights from the broader context of how metal values have fluctuated over time.

Companies like Augusta charge ZERO fees for up to 10 years, allowing you to choose your own gold & silver. Hero Bullion on the other hand provides fewer options.

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Social Media Presence of Hero Bullion:Twitter, Facebook, & Instagram

Twitter Handle of Hero Bullion:

The company maintains a Twitter account with 149 followers and 28 accounts that they are following. Hero Bullion created their Twitter account in February 2020.

Facebook Page of Hero Bullion:

On its Facebook account, Hero Bullion has 1,000 followers. They have received 881 likes and have a 3.9-star rating based on 10 reviews.

LinkedIn Page of Hero Bullion:

Hero Bullion has a LinkedIn profile with 61 followers. They also have 8 profiles of its employees on LinkedIn. Their company size is 2-10 employees.

YouTube Account of Hero Bullion:

On Youtube, Hero Bullion has 122 subscribers. Only 8 videos have been posted to date and the company received 2,905 views on them. They Joined YouTube on 8 January 2020.

Instagram Account of Hero Bullion:

Hero Bullion currently has 2,629 followers on Instagram, along with 279 people they follow. They have posted a total of 132 times since joining the platform in January 2020.

Hero Bullion Reviews and Complaints: BBB, Trustpilot, SitejabberRead all the Hero Bullion reviews & complaints


Hero Bullion currently has a 4.1-star rating out of 5 on Trustpilot with only 5 customer reviews. Although this rating is a positive indication of the company’s performance, it is important to keep in mind that the sample size is small and may not be fully representative of their overall performance. Nonetheless, it is still a good sign that the company has received positive feedback from its customers.

Google Reviews:

On Google, Hero Bullion has 4.7 stars out of 5-star ratings based on various customer reviews. There are a total of 44 customer reviews on Google, and most of them are positive, with customers praising the company’s excellent customer service, professionalism, and expertise.

Shopper Approved:

According to the reviews on Shopper Approved, Hero Bullion has received 11,708 customer reviews with a rating of 4.9 out of 5 stars. The customers appreciated the company’s exceptional shipping services and the high quality of their products.


Hero Bullion has no Better Business Bureau, Yelp, Site Jabber, and Trustlink ratings.

Investors and customers of Hero Bullion may find it challenging to gauge the company’s reputation and reliability due to the absence of ratings and reviews on prominent platforms such as Better Business Bureau, Yelp, Site Jabber, and Trustlink. This lack of third-party feedback could potentially hinder individuals seeking to assess the company’s credibility and past performance. Without these established sources of customer feedback, making informed decisions about engaging with Hero Bullion becomes more difficult, as there is limited external validation of the company’s services and customer experiences.

Hero Bullion has received some complaints.

Hero Bullion has received several unresolved complaints from customers. There are also several unresolved negative reviews on different platforms. Our #1 rated gold IRA company has ZERO unanswered complaints on BBB.

Some Positive Reviews:

#1. Joshua Merrick praises Hero Bullion for its impressive pricing and quick shipping, praising their excellent customer service. He approves of their product variety and considers Hero Bullion a top-tier bullion dealer, even surpassing major players in the industry.

#2. Mark highly commends Hero Bullion as an exceptional bullion dealer, particularly lauding the attractive offers on silver coins and rounds. He expresses satisfaction with the swift and secure delivery of his order. Mark enthusiastically expresses his intention to engage in future transactions with us and extends his endorsement to others, suggesting they consider Hero Bullion for their needs.

#3. Metal Matte enthusiastically shares that their initial purchase from our platform left them thoroughly satisfied. They commend the user-friendly website navigation, confirming that the received items matched the advertised products precisely. Metal Matte expresses their intent to engage in future transactions with us based on this positive encounter.

#4. According to Eric, Hero Bullion offers an outstanding array of choices, coupled with prices that stand up well in the market. They note the added perk of free shipping for orders exceeding $149, with additional secure shipping options also on the table. Eric highlights the diversity of payment methods available, catering to various preferences. Commendably, he also speaks highly of customer service, citing rapid and patient responses even for queries he deems as less informed.

#5. David reports a delay in the delivery process that extended over multiple days. To add to the inconvenience, the redelivery attempt coincided with a time when no one was present at his home, necessitating a trip to collect the package in person. He raises a valid question about the feasibility of requesting evening delivery options to potentially better align with recipients’ availability.

Some Negative Reviews:

#1. Emily points out that she noticed a $2 increase in the spot price on Hero’s platform, while the actual spot price was on a downward trend. This situation has made her wary of Hero’s practices or transparency.

#2. Timothy raises the concern that he has not yet received his order. His grandson introduced him to Hero Bullion, noting that their offerings are comparable to those of other companies. However, Timothy highlights that the issue lies in the checkout process where additional costs are incurred. He states that this particular purchase of silver will likely mark his last for a while, given his current experience.

#3. Living recounts their recent encounter with the company, sharing that their order placed on October 2nd, 2022, was abruptly canceled. Adding to the frustration, this cancellation happened just one day prior to a significant spike in the price of silver. As of October 6th, 2022, Living strongly advises against making purchases from this business, expressing their dissatisfaction and asserting that this would be their first and final transaction with the company.

#4. Just two days ago, Edward reached out regarding his inability to use a wire transfer for his order. Unfortunately, he now finds himself not only subjected to the 4% credit card fee but also facing an approximate increase of $1.00 per ounce due to the upsurge in the spot price. Edward’s sentiment is one of frustration and disappointment with the situation.

#5. Andrew recounts his frustration with attempting to utilize the e-check option, only to encounter difficulties without clear guidance on troubleshooting. Consequently, he had to resort to using a debit card and incurred an additional $10 fee. Despite his efforts, even inputting his social security number and tax ID failed to resolve the issue.

Is Hero Bullion Legit? Should You Invest With Them?Is Hero Bullion a scam or legit? Are they worth it?

Hero Bullion is a precious metals dealer that has been in business since 2013. They have no rating on the Better Business Bureau and Business Consumer Alliance. However, they have a 4.1-star rating on Trustpilot and a 4.7-star rating on Google.

Whether or not this company is a legitimate company is a matter of opinion.

Before you make any final decision, I recommend checking out our top gold IRA providers.

There, you will find out what the industry’s best has to offer. Also, it will ensure you make an informed decision.

Or, you can check out the best gold dealer of your state below:


  • Transparent about management


  • Limited online reviews
  • No BBB rating
  • No IRA-related services

Each state has its own regulations and rules, so we’ve sorted and found the best Gold IRA company for each state.

Our top companies have a clean background and aren’t involved in any kind of major legal dispute. You can check out the list here.

Find the best Gold IRA company in your state